Fraud Blocker Gershom Chan | Saltus

Gershom Chan

Chartered Financial Planner, Partner

Gershom is passionate about guiding people through their financial journey, focusing on understanding their aspirations and creating plans that truly reflect what matters most to them. For him, financial planning is about more than numbers; it is about listening to clients’ stories and helping them achieve the life they envision. Being able to advise and support individuals and families as they work towards their goals is something he considers a privilege.

Gershom specialises in helping clients take control of their finances and align them with their personal ambitions, whether that means travelling, attending sporting events, exploring art and music, or spending quality time with family. His expertise includes wealth accumulation through disciplined financial habits and succession planning with a focus on inheritance tax.

With over 15 years of experience in financial services, Gershom has worked in a variety of roles across major banks and boutique wealth managers. His career began in Edinburgh with RBS and NatWest, where he completed his Level 4 Diploma prior to the 2012 Retail Distribution Review. He later advised clients at Lloyds Bank before moving into technical and leadership positions, including Head of Financial Planning at Lowes. He is now a Chartered Financial Planner and Partner at Saltus, following its acquisition of Lowes in 2025.

Gershom holds the Chartered Financial Planner (FPFS) designation, the Advanced Diploma in Financial Planning, and is a Chartered Member of the CISI with the Private Client Investment Advice and Management (PCIAM) qualification.

Alex believes a well-structured financial plan has a positive correlation with one’s overall happiness.

"The meetings with Alex Pugh at Saltus were very helpful in helping us to understand and assess our long-term financial planning. She asked insightful questions to really understand our objectives which helped us to reach conclusions we were comfortable with. We would happily recommend her to those seeking good financial planning advice."

Chris and Alex

"Alex has made my journey into retirement exciting and stress free."

Ali, Slough

"Both my wife and I have been extremely happy with the service we have received from Alex Pugh. She always acts with integrity and professionalism. "

Paul, London

"Meeting Alex Pugh was a cathartic experience. I've never had such a detailed explanation of my future finances. Overall, I rate this experience 10/10. My only regret is not finding Alex sooner! "

Kerry, Milton Keynes

"We have always found Alex Pugh to be on top of her game, with detailed knowledge of her subject. "

Patrick, Ringwood

"I feel reassured that Alex will be looking after my financial needs in the years ahead. Her honesty and guidance is very reassuring, and the detailed forecasting was excellent."

Sue, Marlow

"I appreciated Alex’s holistic approach to financial planning. Through our conversations she came to understand not just my financial situation but the wider picture of what is, and might become, important to me. As a result, her thoughts and advice felt appropriately personalised to me. I also found it helpful that Alex could fluently model a series of ‘what-if’ scenarios that allowed me to explore a variety of potential future paths."

At home...

Gershom enjoys cooking a variety of cuisines, reading, and rollerblading with his two children. A musician, he plays the piano and violin and loves singing, often finding relaxation through music.

Find out more about Gershom Chan...

Education
Qualifications
  • Mathematics and Finance BSc
  • Chartered Financial Planner
  • Investment Management Certificate (IMC), CFA UK
  • Fellow of CII
  • CII Level 4 Diploma in Regulated Financial Planning
  • CII Level 4 Award in Pensions Update
  • CII Level 4 Certificate in Discretionary Investment Management
  • CII Level 3 Award in Long Term Care Insurance
  • CII Level 3 Certificate in Equity Release
  • CII Level 3 Certificate in Mortgage Advice
  • CII Level 6 Advanced Diploma in Financial Planning
Affiliations
Expertise
Locations