Content & SEO Manager

We are recruiting an ambitious and high calibre Content and SEO Manager to be attached to our London office, whilst benefitting from a hybrid working environment.

The successful candidate will be responsible for planning, creating and optimising content that drives engagement, leads and business growth, while working closely with subject matter experts, agencies and internal stakeholders across the business. They will take ownership of the content calendar, SEO performance reporting and content-led initiatives that support Saltus’s wider marketing and commercial objectives.

You will be able to demonstrate a track record of high-quality writing (possibly in financial journalism or for a financial PR firm), particularly in digital contexts. The ideal candidate would also have a good understanding of the needs of High Net Worth Individuals’ (HNWIs’) financial planning and investment management needs.

While experience of SEO and content optimisation would be highly desirable, it is not essential. We are equally interested in candidates with exceptional writing skills, strong attention to detail and an enthusiasm for developing their knowledge in this area.

The person will be supported by our experts, particularly as they build experience.

Why Saltus?

Our mission is to improve everyone’s relationship with their wealth: to make it a positive force for their future and at the same time to prevent it being a source of anxiety. We want everyone who works at Saltus to be proud to work here, and to find fulfilment and meaning in the work that they do. We have a number of offices across England including London, Newcastle, Southampton and Bath.

We are incredibly proud of our culture and work really hard to ensure that Saltus is a great place to work for our people, where they can have fun and grow in their career, with a passion for excellence and customer service.

Saltus is a privately owned financial planning and discretionary investment management house. We are dedicated to providing a high-quality service for private clients, trusts, and smaller institutions. Saltus Partners was founded in 2004 and has grown organically and through a small number of carefully integrated acquisitions. Originally, the business started out as an investment manager and has now developed the financial planning side of the offering, putting this at the forefront of the client relationship.

Today Saltus manages and advises on over £11.2 billion of client assets, acquired through a combination of organic business growth and corporate acquisitions.

Can you tell me more about the role?

The role will report to our Marketing Manager and will be supported by the Head of Business Development and Marketing.  The key areas of responsibility are as follows:

• Own and manage the Saltus content calendar, planning, prioritising and coordinating content activity across the business.
• Develop content plans that align with business objectives, seasonal and topical opportunities and SEO strategy.
• Creating short and long form content, as well as video scripts, relating to financial planning and investment needs for the Saltus website.
• Update, refresh and optimise existing content to maintain relevance, improve performance and preserve compliance.
• Work closely with compliance to ensure all content meets regulatory requirements and internal approval processes.
• Translate Saltus content so that it is effective over multiple channels (particularly social media, email and video channels).
• Lead the editing and production of key research publications, including the Saltus Wealth Index and Saltus Growth Index.
• Manage and deliver industry award submissions and maintain oversight of Saltus award opportunities.
• Support PR activity, Saltus’s B2B marketing and wider marketing initiatives, where required.
• Support and deliver content-led SEO initiatives, including keyword research, content audits and content optimisation, working closely with our SEO agency.
• Regularly analyse and report on website traffic, engagement, rankings, leads, conversions and campaign performance.

What sort of person are we looking for?

This role would suit someone who enjoys combining creativity with commercial thinking and is excited by the opportunity to shape and grow Saltus’s content offering. They will be able to make complex ideas comprehensible and enjoyable. They will enjoy the financial sector, be interested in how it is evolving and be able to communicate this enthusiasm to our existing and prospective clients.

They will:

• Have approximately 4-5 years of experience in a role where writing was an important part of the job either financial journalism, financial PR or financial content production.
• Demonstrate excellent writing, editing and proofreading skills.
• Have a degree level education with a minimum 2:1 grade.
• Understand the value that great writing can create.
• Be confident interpreting performance data and using insights to improve content effectiveness.
• Have experience developing content strategies and managing editorial or content calendars.
• An understanding of SEO principles, keyword research and content optimisation would be desirable, but is not essential. We welcome candidates with strong writing and content creation experience who are keen to further develop their knowledge in this area.
• Be organised, able to work to deadlines and prioritise workload.
• Be comfortable working with and managing a range of stakeholders, including subject matter experts and external agencies.
• Be a team player.
• Value attention to detail.
• Take a critical approach and always look to learn and improve.
• Contribute to a fun environment in the workplace and the wider Saltus culture.
• As part of your application, we’d welcome examples of published content or writing samples that demonstrate your writing style, ability to communicate complex topics and editorial expertise.

Where will I be working?

We’re incredibly flexible about where, when and how you work: we don’t want anyone to be prevented from coming to work for Saltus as a result of the working pattern that they’re looking for. Ideally, you’d be able to be based out of our London office for a minimum of three days each week, working the remainder of the week from home. Alternatively, you might work part of your working week from one of our other offices. We are passionate about championing flexible working for our people, so if there’s a slightly different working pattern that you’re looking for, then please come and have a chat to us about it!

What benefits do I get when working for Saltus?

You’ll get a salary of up to £50,000 per annum dependent on experience, alongside 28 days’ holiday (plus bank holidays), study assistance, life assurance, income protection and a pension, alongside access to our flexible benefits platform. Just as importantly, you’ll get to experience our culture, which we really do live and breathe, ensuring that Saltus is a fantastic place to work for every single one of our 500+ people. We work hard, but we have an awful lot of fun along the way. If you think you’d like to come and join us, then please do get in touch… we’d love to hear from you!