Have you ever jumped in your car, started the engine, and driven aimlessly without a destination in mind? Chances are, you haven’t. Yet, surprisingly, many people take this approach when it comes to their investment portfolios. These portfolios often involve substantial sums of money that have been diligently accumulated through years of hard work and disciplined saving. Without a clear objective or understanding of what you are trying to achieve, it becomes challenging to find meaning in your money. When asking “What are you trying to achieve?”, common answers from clients include “growth”, “income”, or even “outperformance”. As financial planners, it is our responsibility to reframe the question and shift the focus towards aspirations, goals, dreams, beliefs, and visions.
Traditionally, financial planners have prioritised money over their clients’ genuine fears and pressing questions. We believe it is crucial to address concerns like “How can I ensure I never run out of money?”, “How much do I need to earn or save to be able to achieve my life goals?”, “When can I afford to free myself from burdensome obligations and start doing things I really enjoy?”, “How can I secure my family’s financial security in any circumstance?”, and, perhaps the most significant question of all, “How much is enough?”.
