In 2004 Simon Armstrong and Jon Macintosh took a leap –
It resulted in these principles:
To invest globally, across many assets classes, unconstrained by industry benchmarks. And as importantly, to choose not to invest in an asset class or investment strategy, if our analysis demonstrates there is no merit.
Following the credit crunch in 2008 these principles hold true today if not truer. After all we can’t predict the weather but we can build you an ark.